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Copywriting Questionnare

The Basics

Property Address

Bed

Bath

Car

What type of property is this?

The Star of the Show

If this property had a headline, what would it be?

What's the single best feature of this property?

What's the second thing buyers will fall in love with?

Anything else worth shouting about?

Inside the Home

Tell us about the kitchen

Benchtops, appliances, butler's pantry, island bench etc.

How does the home feel - light, spacious, cosy, grand?

Think about ceilings, windows, flow between rooms

Heating and cooling

e.g. ducted air con, ceiling fans, fireplace

Any special features or recent upgrades worth mentioning?

e.g. solar, home automation, wine cellar, new flooring

The Feel & Setting

Describe the outlook or views

North-facing, city skyline, leafy outlook, pool views

How would you describe the peace and privacy?

e.g. quiet cul-de-sac, elevated position, no rear neighbours

What's the presentation like?

Immaculate / Recently renovated / Original condition / Deceased estate

Tell us about the location

Nearby schools, cafes, transport, lifestyle drawcards

Anything else?

Is there anything unique about this property that doesn't fit anywhere above?

Are there any sensitivities or things we should NOT mention in the copy?

e.g. proximity to a main road, neighbouring developments etc.